iPhone Lights's blog

In my book "The Working Class Entrepreneur", I try to teach readers how to turn hundreds of dollars into millions in a five year span. The book starts with my experience as the son of a wannabe entrepreneur who wasn't willing to take the steps to reach his goal. My father always tried to get rich quick with no consideration of the product or the dream.

Thousands of people have downloaded our light therapy apps and the majority of people like them. We do have our detractors, but make no mistake - these appications are not designed to be medical cures for light defeciency. They are designed to introduce an inexpensive supplemental light therapy source to consumers. We're hoping that consumers will expand their horizons and try true medicinal light sources, once they try our apps.
 

Since we launched our innovative light therapy apps for the iPhone, thousands of people have downloaded Atomic Red and Atomic Blue. While the majority of our customers are in the United States, we have been suprised to find that 42% are from other countries. Everyday we see downloads from customers all over the world. It's been an eye opening experience to see just how much business can be generated from iPhone users in other countries.
 

 Our new Atomic Red iPhone pain relief app has finally been approved and it's FREE. Atomic Red will be released tomorrow morning in the Healthcare & Fitness category at the iTunes App Store. Atomic Red is the first pain relief iPhone app to use adjustable LED technology like pain relief light therapy boxes that sell for hundreds of dollars. Atomic Red also features a vibrating massager to help loosen tight joints and strained muscles along with the light therapy. 
 

The update and rebranding of the world's first blue light therapy app for the iPhone & iPod is finished. The new Atomic Blue is for sale at the iTunes App store, just in time for the change of seasons. While blue light therapy is well regarded to fight seasonal depression symptoms and increase energy, Atomic Blue is the first to use this technology on the screens of iPhones. It works by providing a fully adjustable blue light spectrum using the LED technology that provides backlight for iPhones and iPods.

With the launch of our new red light therapy app coming soon, we have decided to re-brand both apps with new names. Since the launch of BluWave, sales have been brisk and several large lighting companies have complained about our app names because they are threatened by the fact that we beat them to it with iPhone light therapy. Since blue wave and red wave are terms used to describe modern light therapy technology, these companies have complained that it's unfair for us to use those terms for the names of our apps.

Since the launch of my innovative and controversial iPhone / iPod applications, I've learned so much. First I learned something I already knew, and this iPhone experiment proved me right. Whenever you do anything different or outside the box, you are immediately branded as a maverick by the pioneers of that industry because they feel threatened by innovation. In addition, there are many skeptics out there who refuse to accept new technology if it seems too good to be true, and so they immediately brand you as a scammer without ever trying the product.